Farmington's liquor store sales are up
The Farmington Liquor Store is doing a lot of good things around the community these days, thanks to increased sales in the city’s two city-run stores.
On Monday alone, the Farmington Liquor Store donated $10,400 to the area’s veterans, through two different awards. That’s just the latest donation. There are more to come before the end of the year.
Farmington Liquor Store manager Blair Peterson came to Monday’s Farmington City Council meeting to recap some of the positive activity coming out of the two stores. He also presented Farmington VFW Sypal-Lundgren Post 7662 commander Ron Ersfeld with a check for $400. The funds were raised through a promotion by Anheuser Busch and College City Beverage.
After giving his presentation to council members, Peterson left to make another donation of $10,000 to the Farmington Veterans Memorial committee on behalf of the Farmington Liquor Stores.
Earlier this year, the liquor stores donated a large flat-screen television to the Rambling River Center.
During the month of October, the liquor stores are holding food drives at both locations. People can drop off nonperishable food items or make monetary donations at either location. Money raised will be spent at Family Fresh Market, and all of the food will be donated directly to the Farmington Food Shelf, Peterson said.
“We’re extremely proud that we’re able to give back to the community, and support this community as much as this community is supporting us now,” he said. “We really appreciate it.”
All of the donations made are possible, in large part, because of a increase in sales at Farmington’s municipal liquor stores, he said. This year started slowly, as a long winter and short spring hindered early sales, but sales caught up over the summer months.
As of Sept. 30, combined sales from the two stores are up $88,437 over the same time last year, he said. With that number comes the addition of 850 new customers.
Part of the summer’s success, he added, was due to extremely good sales during the Dew Days and Ramble Jam weekends.
Peterson has plans to keep those numbers on the rise, too. He’s worked out an agreement to hold five wine tastings at Celt’s Pub. The most recent tasting brought in 40 people, and grossed $300 in sales. With a stable location and schedule now set, Peterson hopes to see an increase in turnout over the next year. He hopes Celt’s will also see more business, as the restaurant’s staff will be making dishes to pair up with some of the wine and craft beers that will be open for samples.
Mayor Todd Larson noted that Peterson and the management at Family Fresh Market have developed a good partnership. He credited the grocery store, and the placement of Farmington Liquor specials on the weekly ad circular, for some of the downtown store’s success.
It’s that kind of support that Peterson ultimately credits for this year’s success.
“I want to thank everyone for buying local, supporting Farmington Liquors, so that we can, in turn, continue to support the community. We look forward to donating more to the community and getting more involved,” Peterson said.